Century 21's partnership with House Rules and the wider Seven West Media network has helped to enhance the brand as well as present unique opportunities to selected agents around the country.
The global real estate network underwent an extreme make-over mid-2018 which consisted of an overhaul of the overall brand, look, vision, identity, and mission statement. The rebrand has already drawn an abundance of positive reviews and spiked attention and growth within the network.
To further increase brand exposure, C21 partnered with the country's largest media organisation on a cross-platform multimedia campaign spearheaded by the recently concluded TV hit House Rules which helped raise brand awareness to all-time heights and resulted in an influx of new franchise enquiries.
As the largest component of the Don't Settle for Average campaign, House Rules delivered an emotion-filled grand finale in a series that saw selected Century 21 agents to provide contestants with their pre and post-renovation evaluations.
Grant Smith from Century 21 in Buderim, QLD was fortunate to appear on the show twice with excellent reviews from the show's fans and crew. He explained the exposure he received was not only beneficial from a branding perspective but also as an important discussion piece around the topic of renovating prior to selling your home.
"We utilised much of the House Rules marketing collateral and social media support. The exposure we drew from the show was not only immediate but extremely positive in light of conversation with our existing and prospective clients in relation to increasing the value of their homes" explained Mr Smith.
He continued to describe the overall benefit of the House Rules sponsorship as "an exciting opportunity I feel honoured to have contributed to and I can't wait to see the future partnerships Century 21 Australia will offer".
Elissa Privitelli from Century 21 Croziers Realty in Reservoir, VIC shared a similar experience, explaining how "the show contributed to brand awareness where we noticed a peak in enquiry and trust directly following our presence on the show".
Century 21 continuously looks for ways to integrate their campaigns on a localised level to benefit offices whether in metro or regional markets. This is evident with exclusive partnerships across The Morning Show and Home Beautiful magazine which has provided Century 21 with the strongest media presence the brand has ever seen.
New franchisees joining the C21 brand will enjoy all the benefits the rebrand and heightened brand exposure will deliver, helping to win new listings and attract quality staff.