Launched recently at the Century 21 Convention in Melbourne, VIC, the C21 Edge platform enables our Australasian network to deliver vendors a complete digital marketing strategy straight from eSales.
This brand new platform uses advanced targeting to identify buyers and sellers and a multi-channel audience targeting strategy to reach them with ads on the most convenient platform and device.
VMG, a market leader in proptech solutions, and Century 21 Real Estate Australia have announced a strategic partnership designed to revolutionise the real estate sector. This bespoke marketing solution integrates the Acquire platform with Century 21's proprietary CRM, 'eSales'.
C21 Edge extends and increases audience engagement through a comprehensive media strategy that includes social, display ads and native ads. This ensures that potential buyers and sellers are reached whenever and wherever they are online and driven to the Century 21 website where they can engage directly with the agent and the brand itself.
Tania Minchella, CEO at Combined Franchise Services (operating Century 21 Australia) stated, "The integration of the Acquire product into our proprietary business platform means that the product is truly ours. The combination of advertising on real estate sites and off them, delivers our network a complete digital marketing strategy that reaches a more extensive online audience. This platform allows us to drive strong outcomes for our vendors and agents.
Century 21 has a presence in over 85 countries and is the largest residential real estate organisation in the Asia Pacific. Unleash your potential with industry leading technology designed to drive more awareness, interest and more competition for your properties.
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