Century 21 has launched its new advertising campaign to a national television audience featuring a catchy tagline of 'It's What We Do'.
According to preliminary ratings data from OzTAM and RegionalTam, it is estimated that 3.3 million people saw the ads in the first week!
The campaign centres on the tag line "It's what we do" which embodies Century 21 agent's commitment to helping clients achieve the best possible result every time.
The commercials will screen on the Nine Network, across both metro and regional channels nationally for 10 weeks, with higher frequency during the weekend 6pm News and The Today Show/Weekend Today. This programming provides the brand with a high reach and credible environment with loyal viewership that will enable Century 21 to build on its already high brand awareness and drive listing enquiries.
James Bell, CEO Century 21 Australasia, shared his excitement that the global real estate brand was back on national TV.
"We are thrilled to be once again running a national television campaign. TV provides our brand the opportunity to connect with our broad target audience through a reach and scale unlike any other media."
"A huge advantage that being part of the Century 21 network affords its members is our industry-leading marketing campaigns. These initiatives ensure that our highly recognisable brand remains in the forefront of Australian consumers minds so that C21 is always top of mind when they consider engaging an agent to meet their real estate needs," continued Mr Bell.
This television campaign follows the recent launch of C21 Brand Studio by the leading franchise to support its network. This digital branding platform enables members to access all their listing, office and agent marketing templates in one place. With its seamless integration into the brand's proprietary business management platform eSales, the application instantly generates on-brand artwork with all the relevant components to deliver greater efficiency for offices.
The two TV commercials can be viewed in their entirety at century21.com.au/advertisements
Century 21 is a global real estate brand, with a presence in over 88 countries, and is the largest real estate organisation in the Asia Pacific, a region vital to Australia's continued economic success.