Apologies in advance for taking a sidestep from the topic of real estate in this blog, however we had an exciting internal development last week as Century 21 committed to be the presenting sponsor of this year's Australian Open, which was played at The Lakes in Sydney from December 2 to 5.
With prize money of US$1.3 million, The Australian Open lived up to all expectations and was an exciting week of golf despite the rain. Defending champion Adam Scott competed against Stuart Appleby, Geoff Ogilvy, Fred Couples, John Daly and five-time winner Greg Norman, with Geoff Ogilvy taking out the coveted Stonehaven Cup.
An avid golfer himself, Century 21's Owner and Chairman, Charles Tarbey, was delighted by the sponsorship opportunity.
"Century 21 has been a supporter of Australian golf at different levels for over 15 years and believes sponsorship of the Open will deliver strong value for our company and brand," Charles said when announcing Century 21's involvement.
"When we recently became aware an opportunity existed to sponsor the Australian Open we quickly moved to forge a partnership with what is one of Australia's most renowned golf tournaments."
The tournament was first played in 1904 and has been won by the biggest names in the game. South African Gary Player has lifted the Stonehaven Cup a record seven times while Jack Nicklaus from the United States triumphed on six occasions.
The Australian Open was showcased on OneAsia's television platform with live coverage for four hours a day across all four tournament days, and broadcast to over 260 million homes in more than 40 countries, ensuring fantastic domestic and international coverage for the Century 21 brand.
Domestically, full coverage of the event was available on Network Ten and internationally on ESPN Star Sports, Jupiter Golf Network, SBS Golf Channel, Fox International, Sky Sports NZ, ESPN3 and America One in the USA, and ViaSat and Bloomberg Television among others in Europe.
Here at Century 21 we are proud of our ongoing support of Australian golf and found the Open to be quite an exciting opportunity to create brand awareness for our franchisees around the country.
Century 21 is a prestigious international brand, just like the Australian Open. These strong brand synergies, coupled with the enormous exposure the Century 21 brand received across Australia and the world made sponsoring the event an incredibly attractive proposition. We were very proud to be associated with the event.