In the latter part of 2020, Century 21 Australia embarked on a multi-platform digital marketing campaign that uses geotargeting and modern segmentation techniques to generate quality leads for its network of offices. It further funnelled these new leads directly to each offices CRM, part of the proprietary C21 business management system named eSales.
The messages being delivered are highly relevant to consumers who are engaging with the content, and result in qualified leads being generated for our sales agents. The benefits are also there for homeowners who are seeking advice in relation to buying, selling, and leasing property.
To date, the campaign has proved extremely successful for the C21 network with a significant increase in appraisal leads received across the country. In SA and WA particularly, year on year growth of 85% and 78% respectively has been achieved since campaign inception.
Principal Aaron Walter, from Century 21 Aaron Walter in Edgeworth NSW commented, "In the last 6 months I have been very pleased with just how many enquiries we are receiving via the C21 website. We've had a steady flow of both sales and rental appraisal requests and the campaign is now becoming more prevalent than the major portal websites as a source of appraisals".
In terms of brand exposure, the campaign generated high levels of coverage with over 1.89 million impressions and over 18.7 thousand clicks achieved since commencement.
"Century 21 is committed to constantly innovating and introducing activity and tools that drive results for both our network and their clients. It has been great to hear directly from our Principals on how valuable they have found the growth in the number of quality localised leads that has been generated for them" said CEO of Century 21, James Bell.
As real estate professionals, it is important to be aligned with a brand that links you with engaged buyers and sellers. If you're interested in discussing how C21 can help you progress your real estate career or become a C21 business owner, click here or reach out to the C21 sales team on 1300 242 121 for a confidential discussion.