Something that struck me as I sat down to write today's blog (other than several members of my staff) was just how much technology has been embraced by, and has changed, the real estate industry. Take blogging for example, and now that I too am a blogger I feel I can speak with at least some level of understanding! Even a couple of years ago, this way of communicating was nowhere near as accepted and relied upon as it is now.
Century 21 prides itself on being leaders in the technological field, and we have always sought to empower our agents and salespeople by providing advanced solutions to accessing and using data. Internal systems that members of the public don't get to see provide our offices with up to the minute data and listings information, and the ability to instantly upload properties not only to our site, but major real estate search sites nationally. Our business systems also enable our franchisees to monitor every aspect of their business from where ever in the world they happen to be, no matter what time it is day or night.
Part of the reason for this is that we recognize that people in the real estate market are increasingly turning to online sources for information, both from the business owner's perspective, and that of the client. This is a situation not unlike that for many other products and services. People want information when it suits them. If you decide at 2am that you want to look for a property, then the internet allows you to do just that, and we want to be there when you do.
On that note, I hope you've noticed our online advertising on both realestate.com.au and Domain, offering you a free property appraisal. Why not log on and have a look, or you can head directly to http://developersites.com.au/century21/freemarketappraisal/ to take advantage of this great offer.